Despite the use of the digital mediums, Newspaper Advertising still survives owing to its ability to reach out to a huge number of masses with utmost ease.
Newspaper Advertising- Still a Preferred Medium!
Although the world has turned digital, it is surprising that a major population of the world still relies on the printed newspapers for their daily source of news. Fascinatingly so, the approximate number of the printed newspaper readership is still higher than the people who use the Internet. That being claimed, it depicts that regardless of receding popularity, it is still an influential medium to advertise your brand or your product.
We understand the effectiveness of the newspaper advertising and its impact on the masses. Therefore, even after being an out and out Digital Marketing company, we offer its services to the clients. Whether you want your brand to be reflected on local newspapers or national mediums, Ardent Minds has got you covered.
If you think that advertising in the newspaper isn’t any more a cool way to market your brand, think again. There’s a lot of big and popular brands who are still splurging to get their products on the front pages of a newspaper. After all, it is one of the easiest mediums where one can reach to an extensive range of masses without being too fancy.
More than 70% of U.S. Adults read a newspaper product each month.
Readers are highly engaged with newspapers in print, online, smart phones and tablets because they value the news, advertising and local feature coverage.79% of newspaper users acted on a newspaper ad in the past month.
One of the strong benefits of newspaper advertising is that newspapers offer a variety of ways to target a particular audience. Whether it’s zoning inserts by zip code and using a niche publication to target a certain ethnic group or behaviourally targeting a certain group through a newspaper’s digital property, newspaper products offer a wide range of products to target any audience an advertiser is looking to reach.
Newspaper companies offer their readers a variety of platforms to choose from in how to receive their news and advertising content. Readers place a high value on the ability to consume newspapers in the format that is most convenient and useful depending on the time and place.
Here are the three most important advantages of newspaper advertising that can get your brand the recognition or attention you desire.
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